CREATING VALUE: BUILD THINGS PEOPLE LOVE
Value is in the eye of the beholder – but how do you see through their eyes?
Join the team from the Melbourne Entrepreneurial Centre for an insightful session on mastering the art of value proposition. Learn how to methodically map out a value proposition for your product or service that addresses your user’s pains, gains, and needs.
The Value Proposition Canvas is a powerful visual tool used with startup founders to map the problems or desires they aim to address, aligning their product with customer expectations. But why should entrepreneurs have all the fun? This easy-to-use framework is versatile and can be applied beyond the startup world. Whether you’re helping students, supporting staff, or collaborating with external partners, this tool helps identify what truly matters to your users and customers.
Come along to exercise your entrepreneurial muscles – and as a special bonus, discover how to hire a milkshake to do a job.
03/09/24
DATE
THE STUDIO, MELBOURNE CONNECT
12.00PM - 1.00PM
TIME
WHERE
MEET THE PANEL
Sarah Robertson is the Marketing, Communications and Events Manager at MEC. She has a die-hard appetite for social and behaviour change and working with people doing incredible things to better society.
A strategic marketing manager with 15+ years’ experience working in PR agencies and in-house on some of Australia’s most respected brands, she specialises in integrated communications strategy development. Sarah is focused on sharing compelling brand stories that engage target audiences and create meaning and connection for organisations.
Rory McNeice has spent most of his professional life in innovation and entrepreneurship, working with startups, corporates, universities and small businesses to develop new products and services and embrace new ways of thinking.
As a business consultant and advisor, Rory has helped startups and small businesses in Australia and the UK identify and improve their product-market fit, build and refine their business plans, and secure private and grant funding to bring their innovations to market.
Matt Broughton is an entrepreneurship education program coordinator who has worked on a variety of programs ranging from ideation and customer discovery to venture creation. Initially in his hometown at the University of Auckland, Matt moved to the University of Melbourne to work on research commercialisation with Translating Research at Melbourne (TRAM).
Matt's passion lies in helping to create positive impact in the world and he believes that an entrepreneurial mindset is the best way to achieve this.
